Is better known as the Iron Cowboy and is a record-setting triathlete. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Experience firsthand the remarkable journey of James Lawrence and his family.

“He changed my way to think about what a human body is capable of. Hearing him the first time I had goosebumps and cried for nearly the whole session. James did the 50 – 50 – 50. 50 Ironmans in 50 consecutive days in 50 states. Boom!”

He will share his journey on “redefining the impossible”.